Influence with Mads

Influence with Mads

5 Key Terms Every Influencer Should Know (And Actually Understand)

Because knowing the lingo is just as important as creating content.

Maddie's avatar
Maddie
Aug 05, 2025
∙ Paid

There’s a whole language in influencer marketing. And if you don’t know it, you risk being underpaid, taken advantage of, or stuck in a scary contract. All very unfavorable outcomes.

While I could probably create an entire glossary of verbiage that you should know as an influencer, we are going to start with the absolute fundamentals. Because before you sign any brand deal, you better know exactly what you are agreeing to.

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